Description

Some people are process-oriented, analytic, left-brain people. Others are creative right-brain people. Right brain thinkers need time, nurturing, and celebration. Let them practice their craft. Create an environment in which they feel good about creation. Right-brain thinkers may not want to work in a left-brain environment. You can, instead, hire an organization where they are already. He hired advertising agencies to gain access to people with right-brain ideas.