The Future of Competition: Co-Creating Unique Value With Customers

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Book © 2004 by C.K. Prahalad and Venkat Ramaswamy. Summarized by permission of the publisher, Harvard Business School Publishing, 60 Harvard Way, Boston, MA 02163. 257 pages. $29.95. ISBN 1-57851-953-5. Summary © 2004 by Soundview Executive Book Summaries.

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