Description

Everything the customer discovers about your brand before entering your digital services is the focus of your organization’s reputation management efforts online. During the phase known as customer evaluation, you need to make a personalized impact on customers, all the while managing the perception of your organization across a broad landscape of social media, blogs, microblogs, communities, and other media. This course offers guidance and insider tips for building, maintaining, and monitoring an integrated online PR strategy, including advice for weathering any social media storm that threatens your brand.