Description

The Broadcasting & Entertainment Industry is tasked with engaging its consumers with new and traditional forms of entertainment. The industry players deliver films, television programs, music, radio programs, electronic media, books, news, and an ever expanding array of entertainment products. It provides its customers throughout the world with access to these activities through an expanding number of media devices and channels. This industry has to adapt to new ways to create, distribute, and access its content according to consumer demands. The industry is challenged by decreasing advertising revenue from traditional sources, new media platforms, content piracy, and access to emerging markets. They address these issues by utilizing digital advertising, new business models, mergers and acquisitions, lobbying, litigation, and encryption techniques.

This course is designed to help learners understand key concepts, terminology, issues, and challenges associated with the broadcasting and entertainment industry, and strategies employed to meet some of those challenges. It will identify the main sectors of the broadcasting and entertainment industry and its business drivers, and review the key aspects of the industry business model, its competitive environment, and the current trends in the industry.

This course was updated in 2015.