Description

Global strategies can range from adapting your standard products or services for local needs to obtaining cost advantages by producing in low-cost bases and selling in the most lucrative markets. Opportunities for achieving competitive advantage abound in the global marketplace. However, you must be able to determine which strategies will harness those opportunities most effectively. The goal of any strategy is to create value for customers and the organization. This course outlines value-creation opportunities in the global marketplace, as well as the challenges of pursuing those opportunities. It also describes three broad global strategies – adaptation, aggregation, and arbitrage – and how companies may use them in unique combinations.